Project

Following the launch of Tervita, challenge existed within the North American sales teams, who were still structured to the legacy companies and lines of business. Not embracing the new brand story, promotion and outreach was maintained on individual service offerings and did not reflect the full solutions-oriented approach desired by executive and the brand.

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Working with the regional sales teams, the "Lifecycle" corporate strategy was formed. The strategy first addressed processes within the sales teams aimed at improving integratration and development of cross-functional solutions for clients. Following solidification of internal structure, the program was aligned to the Tervita brand promise for external audiences.

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Result

From 12 different service offerings, a suite of four solutions - earth, resources, water and waste - were developed to represent Tervita's value proposition.

 

Simple visual icons were developed to allow audiences to easily see Tervita's full suite of solutions to apply to complex and multi-faceted projects. Each with their own value statements, the solutions provided the chance to represent integrated case studies for sales teams and demonstrate the larger opportunity for client support.

 

A full internal communications program was implemented and was well-received by sales teams, executive and internal employee groups. The solutions program and branding is still being used today.