Project

Despite consistent, credible, global reports indicating increasing demand for all energy products (including fossil fuels) by more than 30% around the world, there was mounting negative political and social pressure being placed on production and need for transportation by pipelines of Canadian products. As most of the oil supplied to the global demand comes from state-owned and controlled regimes with questionable environmental practices and human rights records, encouraging supply from Canada with its strict environmental regulations and responsible producers should be a no-brainer.

 

However, does the world want Canadian energy?

 

The answer to that question has largely been assumed, but not directly explored. This movitvated the drive for a global survey to understand perceptions of energy from producing and consuming nations. The objective was to understand the extend of Canada's global opportunity and the reception of Canadian energy products with the purpose of establishing an index in which to measure trends in knowledge, perceptions and trust to identify future challenges and growth for Canadian energy.

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Result

Conducted in April, 2017, the survey interviewed over 22,000 adults aged 16-64 (18-64 in Canada and U.S.) in the following countries: Algeria, Argentina, Australia, Belgium, Brazil, Canada, Columbia, China, Ecuador, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Nigeria, Peru, Poland, Qatar, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United States of America, and Venezuela. It was the first, and largest survey of it's kind conducted by a Canadian organization on energy.

 

The results of the survey were plentiful and showed a growing global demand for renewable energy, but also an appreciation for the continued need for oil and natural gas. More importantly, the survey validated the assumption; there is a solid global preference for Canadian oil and natural gas.  

 

Content from the report, including individual country reports, is still being used by CAPP in its communications and submissions, and has been referenced by both the Alberta provincial government and the Canadian federal government in briefings. Plans to conduct annual surveys and mantain the global index, are in place.